RFID provides anti-counterfeiting and brand control by Authentication:
For the watch industry and the luxury watch industry in particular, it means that RFID is a radical way for tagging watches to assist in their authentication and validation for anti-counterfeiting. Within today’s global economy, the watch industry has to fight strongly against problems caused by counterfeit and unlicensed goods entering the supply chain.
RFID enhances quality and process of After-Sales Services by Warranty & Repair:
Serving the customer is no longer just a cost center for the watch industry, but a critical means to enlarge revenues, enhance brand reputation and lifetime value from each customer relationship. The quality of warranty & repair services provided by the watch manufacturer or watch brand finally will influence customers’ product choices and loyalty.
RFID creates customized Customer Services by powerful Loyalty Programs:
RFID enabled real-time data/information gives the opportunity to humanize sales process as a unique event and makes it possible to provide preferred services to each customer that can be customized to the watch company’s business strategy while remaining cost-effective. A powerful loyalty program built on recognizing then rewarding watch brand’s most profitable customers is a natural fit for RFID.
Our aim is to deliver consultancy services at a high level to our customers finalising in a license agreement. To achieve this, we are surrounded with an experienced team and a network of high-profile business partners.